The Secrets to Get More Traffic to your Site

Search engines rank sites based on three major things:

1. Relevancy of Content (and how well it is presented)
2. How many other sites link to you
3. How up to date the content is

We will be looking into these three key points in newsletters and articles to come, but let's skip straight to the way we can boost search engine results and get more visitors to your site!

Recently one of our clients commissioned us to run a drive for more traffic. We came up with a list of actions to be taken to guarantee more traffic and more sales!

Stage One - The FREE stuff!

These are all things you can do for yourself - 30 minutes per night for a week will have a MASSIVE effect!

1. Get into Business Directories
   
   • If you read the feature above this will instantly make sense.
   • Some Directories are fully automated, some are run manually
   • Some Directories are free to use, some require you to join their membership, some charge a fee.
   • Don't be put off by a small Directory - it might be small but if the majority of the traffic to the site are looking for exactly what is in the Directory and you are in it, it is a great placement!
   • Make a list of the Directories you join and plan to join at least one a month.
2. Contact non-conflicting sites and ask them to exchange links
   • This often works best at a very local level, or with specialist niche markets.
   • This is a great way to start & develop real business relationships
   • A site might ask to see the page you link to them from before they add a link to your site.
3. Add more content to your Site
   • This is something we will be covering in much greater detail in the following months, but for now, get thinking about what information you know that other people might be interested in.
   • Make a list of content you could add to your site that helps identify you as a specialist in your field
   • This content can also be released into a Content Sharing Community, including a credit and link back to your site - great for extra hits!
4. Submit your site to all the major search engines
   • This is something you can do from your control panel for free!
   • Log in to your control panel at http://www.extendcp.com

   • Select 'Site Tools' > 'Search Engine Submission' and then click submit

Insider Information

To learn more about the huge SEO potential of a Joomla!-powered web site, head over to Alledia.com to see their Joomla SEO Book.

Covering Google Web Master Tools, Domain Name and Hosting considerations, mulit-language considerations, site maps and more, the Joomla SEO Book is a live and regularly updated account of how to get the most from your on-line investments and one of our most-used resources!

Stage Two - The Extra Mile

1. Images and Branded Campaigns
   • Talk to us today about creating smart and catchy images to match your current corporate image
   • Talk to us today about developing a complete campaign for consistency throughout
   • Make other site owners more likely to want to list you in their pages!
2. Create a Google Site Map
   • Google allow submissions of site maps (as literal as it sounds)
   • Having a Google-approved site map increases the likelihood of someone navigating to your site
   • A site map can break down the major sections of your site, making it even more user-friendly
3. Create a MySpace page
   • MySpace, Flickr, Frappr - there are plenty of Community-driven sites out there with silly names that can increase traffic coming your way
   • Membership is usually free
   • It should be seen as yet another way to expand your market and show that you are keeping up!
   • Talk to us about setting you up with an account and even designing a custom-made template for you

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